Promotional pens and other items
Aug 2 , 2017
Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. Do you need an effective, affordable and flexible way to keep attention alive long after your promotion ends?
Enter the mighty pen… and thousands of other logoed items!
According to a recent global study of more than 7,000 consumers in 21 cities conducted by the Advertising Specialty Institute (ASI), a promotional product is kept by the recipient for an average of more than six months; some even longer, up to nine months.
This allows the marketer who provided the item a unique opportunity to have their brand reinforced with the consumer on an ongoing basis in a strongly-engaged manner.
Far from campaign throwaways, promotional items are kept because they’re useful. What’s more, advertiser recall among recipients is especially high, with more than 8 out of 10 indicating they remember the source of their promotional item. One of the key objectives to providing consumers promotional products is to make them more likely to buy from the advertiser.
To this end, more than one-third of consumers who received an item from a company they hadn’t previously done business with reported that they are more likely to do business with them in the future.
Need expert assistance with your promo products, printing, signage and other communications?
Fast. Local. Personal. For over 35 years KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses. For expert assistance, attentive service and affordable prices, contact us today.
OTHER STORIES YOU MAY LIKE
Use On-hold Messaging to Build Your Brand
Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by delivering a professional message.Research shows tha...
Things to Consider When Building a Brand
Creating a brand is like providing the world with a lens through which to see you. This process is more than just a marketing strategy—it’s an art form. Do it well, and you’ll get amazing results. As ...