Nouvelles

The influence of custom pointofpurchase displays on buyers decisions
août 16, 2017

When used effectively, custom point-of-purchase (POP) displays and signage can influence buyer decisions and increase sales. In fact, consumers are more likely to purchase a good or service when they are at a store, or point of sale, more than at any other time or place.A Shopper Engagement Study conducted by POPAI (now called Shop!) revealed that the in-store decision rate has reached an all-time high of 76%, suggesting that shoppers are planning less and deciding more at the