Use On-hold Messaging to Build Your Brand
oct. 18, 2017

Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by delivering a professional message.Research shows that on-hold messages help keep callers waiting on the line. A survey conducted by CNN found that 70 percent of callers who listen to silence while on-hold, hang up within 60 seconds; of them, 35 percent won’t call back. A North American Telecommunications Association study found that callers who