Brand Identity
DIFFERENTIATE YOUR COMPANY WITH A UNIQUE BRAND IDENTITY!
Your brand has infinite value, and
it’s much more than just your logo. A strong brand distinguishes your
organization or its products and services from others in the marketplace. When
well-executed, your brand’s design should set you apart in a manner that
creates a good first impression and remains favorable far into the future.
Brands live and evolve as they develop; the one thing that should always remain the same is your brand identity.
What is brand identity?
Brand identity is the personality of
your business and the value promise you give your customers. It’s what people
think about your brand, the story you want people to know, and the ideals your
consumers should aspire to.
How do you create a brand’s identity?
To create your brand identity, a good
place to start is to figure out what your brand stands for and how you want it
to be perceived by consumers. If a customer hears your brand’s name – what do
you want them to think about?
Who you are as a brand is made up of many key elements. These elements include your mission, your values, your logo, personality, and voice. Together they define what your brand represents, and this helps shape your brand identity.
Why is brand identity important?
Your brand identity is not only what
differentiates your products or services from competitors; it’s the main tool
your business has to build trust and loyal customers. When your audience
identifies with your brand, they share your values and are more likely to do
business with your company.
What are the steps to build your brand identity?
Knowing who you are as a brand is
crucial and will help you reach the goal of cultivating a particular image in
your consumer’s minds. Building a positive brand identity will help your
company be easily recognized, trusted, and preferred. The steps to develop your
identity include:
1.
Understanding
the industry your business is in.
2.
Decide the goals
you want to achieve.
3.
Identifying your
target audience and the customer needs.
4.
Defining the
message you are going to communicate.
All these factors should stay top-of-mind when formulating your brand strategy or plan. To have a strong brand identity, it’s necessary to dedicate a lot of time to develop a cohesive and consistent message.
Once you’ve defined your brand identity, you will need a consistent marketing strategy to establish your place in your industry, grow your business, and maintain a positive brand image. To help you build a solid brand identity, a strategic effort is needed, and that’s where we come in. KKP has expert, in-house graphic designers that can turn your thoughts and ideas into a professional corporate identity, which is the foundation for any brand.
Having consistency throughout your marketing materials will support and maintain your brand identity and brand vision. You can count on the specialists at KKP to handle any format – from annual reports and marketing brochures to PowerPoint presentations, business cards, and much more.
The first thing we’ll do when you
contact us is analyze your company and market. Together we can discuss your
company goals and audience. From there, we will suggest strategies that fit
your budget and timelines.
Let KKP help
you build a positive, cohesive brand
image. Contact us today!
Check
out our most recent articles:
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What Is a Brand Identity,
and How Is One Made?
-
Faithful to Your Brand? A
Brand Identity Audit Will Tell
-
Branding for a Small
Business
