Brand Identity
Brand Identity
Differentiate your company in a positive way that stays in the minds
of consumers with a unique brand identity!
Your brand has infinite value, and it’s
much more than just your logo. A strong brand distinguishes your organization
or its products and services from others in the marketplace. When well
executed, your brand’s design should set you apart in a manner that creates a
good first impression and remains favourable far into the future.
Brands live and evolve as they develop; the one thing that should always remain the same is your brand identity. So, what does brand identity mean? Who you are as a brand is made up of many key elements. These elements include your mission, your values, your logo, personality, and voice. Together they define what your brand represents, and this helps shape your brand identity.
Why do you need a brand identity, and
what are brand identity guidelines you can follow? A good place to start is to ask
yourself; what does your brand stand for? How do you want it to be perceived by
consumers? At the end of the day, if a customer hears your brand’s name – what
comes to mind? Knowing who you are as a brand is crucial and will help you
reach the goal of cultivating a particular image in your consumer’s minds.
Your brand identity is what people think
about your brand, it’s the story you want people to know, and the ideals your
consumers should aspire to.
Building a positive brand identity will
help your company be easily recognized, trusted, and preferred. Key steps to develop
your identity will include understanding the industry your business is in, deciding
the goals you want to achieve, identifying your target audience and the customer
needs, and defining the message you are going to communicate.
All these factors should stay top-of-mind
when formulating your brand strategy, or plan. To have a strong brand identity,
it’s necessary to dedicate a lot of time developing a cohesive and consistent
message.
To help you build a solid brand identity,
a strategic effort is needed, and that’s where we come in. KKP has expert,
in-house graphic designers that can turn your thoughts and ideas into a
professional corporate identity, which is the foundation for any brand.
Having consistency throughout your marketing
materials will support and maintain your brand identity, and brand vision. You
can count on the specialists at KKP to handle any format – from annual reports
and marketing brochures to PowerPoint presentations, business cards, and much
more.
